Personalize and optimize your client’s journey in real-time with a custom developed ChatBot. It will provide you with two great thing! First, it allows visitors to narrow down what they’re looking for. Then, gain and engage leads while capturing important data. RE-MEX-IMAGE ChatBot development is based on Facebook Messenger, which is placed right onto your website. Right now, this is the most effective way to gain prospects after people visit you online. Therefore, after creating a well-made website with a blog, building in proper SEO, and creating great social media platforms like a well-designed Facebook business page, your ChatBot comes next.
ChatBots are fast and intuitive – they communicate well with your online visitors. And the responses they receive are short and easy to read. Most importantly, people like to use them, especially on Facebook! So capitalize on that right away. The more people get accustomed to using them, the less they will communicate using another means.
At RE-MEX-IMAGE, we use smart ChatBot development with targeted questions that assess and qualify potential leads without putting a strain on their online experience. Make it easy for them while keeping them engaged effectively. Don’t let your visitors wander through your website without an easy way to engage. Let your ChatBot answer the most frequently asked questions right on the spot when they need it.
Messenger marketing in a nut shell
The top online marketing strategies before the dawn of messenger marketing was a mixture of social media and email marketing. Although they have the same purpose, they tend to fall short on improving conversions and providing quick, personal service. Today, online marketing strategies have changed dramatically. To explain, many businesses now use messenger marketing to engage their online visitors, resolve customer service issues, personalize sales, book appointments, and a whole lot more.
The importance of social media and email marketing
Of course, social media marketing and email marketing each have their important place. So don’t eliminate or ignore them. And if your business is new, start by developing them first. For one, your messenger marketing platform will be built on Facebook along with others. So those need to be built right from the beginning. Then, your email marketing should be established. Sign-up forms are not dead by any means. They are effective with used in parallel with messenger marketing. Also, your email list can be combined with your messenger marketing list (those who engage you online through messenger).
The difference between messenger marketing and email marketing
Messenger marketing works much differently than email marketing. It’s conversational – with Messenger Marketing, online visitors look for a one-on-one conversation, where emails from most businesses are impersonal and delayed. Also unlike email, where open and click-through rates continue to decline year after year, messenger marketing is actually growing rapidly. Because of this, the trend is evident: messenger marketing using ChatBots is the wave of the future of online marketing.
Grow your email list much faster with messenger marketing. In a case study performed by ManyChat, the biggest ChatBot platform out there, this was the result:
“After one quarter, our ChatBot resulted in a 50% increase in our email newsletter subscribers and engagement with their content.”
An example of this would be to place a ChatBot pop up that occurs when your readers scroll to the bottom of your content. To engage them, it will ask what they thought of the content or a relevant question about content.
Several reasons why you should use Facebook Messenger for your ChatBot
With all the messaging apps being used today, why should you focus on Facebook Messenger for your Messenger Marketing?.
Second, Facebook has been testing and expanding the capabilities of its Messenger platform for this very reason. So unlike WhatsApp, which is still a fairly bare-bones app, Facebook Messenger features the ability to build automated ChatBots that come complete with images, videos, galleries, call-to-action buttons, and more. This makes it the platform-of-choice for online marketers and business owners looking to grow using a Messenger Marketing strategy.
RE-MEX-IMAGE ChatBots explained
How your ChatBot works depends on what type of a bot is developed. Rule-based ChatBots work by leading users through a predetermined set of choices called a flow. They are more structured. Also, they are perfect for completing tasks that require some guidance. And when you create the right questions, worded in a friendly, natural way, visitors stay engaged and become quality leads very quickly.
AI (Artificial Intelligence) ChatBots analyze your visitors inputs. They use their training to identify your visitors intent. During the chat, they either proceed to ask more questions or offer an answer. In this scenario, the visitor has more freedom. However, if not designed correctly, too much freedom can result in confusion and friction.
Unless you have a support team working around the clock to reply to questions from visitors, let us build a ChatBot to power your Messenger conversations and to answer basic questions.
ChatBot development example
We have a great example of a ChatBot that we developed for Ronival Real Estate. Click <HERE> to test it out for yourself.
Connect your ChatBot to your CRM
Using a CRM (Customer Relationship Management) system is very important if you wish to grow and then manage that growth effectively. BoomTown, a software platform designed to help real estate professionals generate leads, manage contacts, and run their business, is one example of an effective CRM. Connect your ChatBot to your CRM. An powerful example of a tool that does just that is Zapier. It connects to your CRM to automate your work and greatly increase your productivity. So after we perform your ChatBot development, we will help you set up a good CRM and then connect your ChatBot directly to your CRM so everything works together seamlessly.
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