The top online marketing strategies before the dawn of messenger marketing were a mixture of social media and email marketing. Although they have the same purpose, they tend to fall short on improving conversions and providing quick, personal service.
Today, online marketing strategies have changed dramatically. To explain, many businesses now use it to engage their online visitors, resolve customer service issues, personalize sales, book appointments, and a whole lot more.
The importance of social media and email marketing
Of course, social media marketing and email marketing each have their important place. So don’t eliminate or ignore them. And if your business is new, start by developing them first. For one, your messenger marketing platform will be built on Facebook along with others. So build those from the beginning.
Then, your email marketing should be established. Sign-up forms are not dead by any means. They are effective when used in parallel. Also, your email list combines with your messenger marketing list. That list contains those who engage you online through messenger.
Contrasting messenger marketing with email marketing
Messenger marketing works much differently than email marketing. It’s conversational, which is why it’s growing so rapidly. And that’s great, since online visitors look for a one-on-one conversations.
Emails, on the other hand, are impersonal and delayed. Open and click-through rates continue to decline year-after-year. Because of that, the trend is evident:
Messenger marketing using ChatBots is the wave of the future for online marketing
Grow your email list much faster with messenger marketing. In a case study performed by ManyChat, the biggest ChatBot platform out there, this was the result:
“After one quarter, our ChatBot resulted in a 50% increase in our email newsletter subscribers and engagement with their content.”
An example of this would be to place a ChatBot pop up that occurs when your readers scroll to the bottom of your content. To engage them, it will ask what they thought of the content or a relevant question about content.
Several reasons to use Facebook Messenger
Second, Facebook has been testing and expanding the capabilities of its Messenger platform for this very reason. So unlike WhatsApp, which is still a fairly bare-bones app, Facebook Messenger features the ability to build automated ChatBots that come complete with images, videos, galleries, call-to-action buttons, and more. This makes it the platform-of-choice for online marketers and business owners looking to grow using a messenger marketing strategy.