Here’s a dumb question…do you want to convert your online visitors into prospects? If so, provide them with an excellent User Experience – it’s that simple. What do I mean by “excellent”? The User Experience of your visitors must be enjoyable. But also, it has to lead them to your listings and your sign-up form.
Although your website should provide visual impact and mobile responsiveness, User Experience (UX) must be the primary focus for its design. It needs to target what your online visitors want with an easy path to get there. Also, it must consider your business objectives – get them on your email list and direct them to your listings.
Read on to uncover what goes into Online User Experience. See just how it encompasses your website design…
Online User Experience in a nutshell
User Experience promotes a quality interaction between your website visitors and your buyer and seller real estate services. Additionally, it allows your online traffic to navigate through your resources easily. Most importantly, your visitors have to enjoy themselves while on your site. That’s it!
Now, see what goes into it…
What really goes into an
EXCELLENT User Experience?
In order to have a meaningful Online User Experience, your information must be useful – your content should be valuable to your online visitors. Then, your website must be easy to use. From navigation menus and buttons, to placement of content, your website must lead them. As such, take them where they want to go. And, take them where YOU want them to go.
Your website’s User Experience considers Why, What and How of using your services online. The Why involves their motivations – if they relate to what you’re offering. The What addresses their wants and needs – what they’re looking for. Finally, the How relates to your website functionality – it must be easy and enjoyable. There you go!
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